Online eMail Marketing Made Easy

Online email marketing doesn’t have to be difficult. I’ve talked to quite a few new online marketers who were told to build a list and that they needed an autoresponder, but they never did anything with it. I know that I’ve gone from placing low priority to my subscriber list to making it my most important daily task. Once you start getting hundreds and then thousands of loyal subscribers, it’s funny how your priorities change. I like subscribing to peoples list because I can see how others are doing it. Everybody has their own style and some I like and some I don’t like.

Online eMail Marketing

Here are 5 things that I do to build a loyal subscriber list for online email marketing.

Be Yourself
Warm Them Up First
Change Things Up
eMail Regularly
Offer Value

Be Yourself

I’ve subscribed to some lists that are like robo-marketer. I mean every email is a sales pitch to join this to buy that. It just wears me down and I hit the unsubscribe button after I see that’s all they ever do. Other emails are just too long and rambling and I like short and to the point. They’re out of here. Some people just write so well and their style is so engaging that I look forward to receiving their emails. That’s my goal even though my writing style isn’t naturally as friendly and warm as I’d like.

I had a manager in my former life who use to send out the most officious, sterile emails that I always thought that I was in trouble. When I called him on the phone though, there was never a problem. He was warm and friendly on the phone, but man his writing style was so stiff and formal that it left me and my colleagues always guessing. His emails were too businessy.

In internet marketing we need to walk a fine line from being too business and too familiar. After all, most of the time we’re sending emails out to perfect strangers, but ultimately we want to win friends and influence people (thank you Dale Carnegie). So if your stele is more formal, then lighten it up a little and if your style is too familiar, then remember that this is a business. I’d error on the side of being too familiar though. After all this isn’t corporate America, this is people talking to people.

Online Email Marketing
Warm Them Up First

Too many marketers go for the close right away before there was any rapport building. There is something out there that is called the “Rule of 7″. It’s a rule, which means it’s a law, not just a theory. The Rule hold true everywhere and that is that it takes at least 7 presentations or introductions before someone takes action. In online email marketing you need to warm up your audience before you go for the sale.

Change Things Up

Don’t you just hate it when every email you receive from someone is always the same. It’s too predictable. Again I’m guilty of this, but isn’t more compelling to receive one email that is promotional and then the next more personal and the one after that offers a tip or a give-away? I don’t know about you, but I like that. I’ve been in sales and marketing for over 30 years and know that people won’t buy from you if you don’t ask for the sale. Most selling is relationship building by nature so follow the golden rule of doing undo others as you would want them to do undo you.

eMail Regularly

Autoresponders have made online email marketing super easy any more. You can create a complete marketing campaign in advance, time it and schedule it perfectly. Yo can even split test strategies to see what works best. Maybe a more formal approach works better for some groups and a more chatty approach works for others. Don’t get too scientific and formulaic because it’s more important to be yourself than to play fancy marketing games.

Once someone has opt-ed into your list you need to be sending out emails every day for a about a week and then start spreading them out as time goes by, but never let a week go by until you communicate to your list.

Not everybody is going to be a match to your style. I’m a 53 year old man with years of corporate business experience and maybe that will turn off some people yet attract somebody else.

Offer Value

If your online email marketing campaign shows warmth, professionalism and gives reasons for people to stick with you, then you’ve got it made. I think that offering some tips, tricks, giving some cool stuff away and promoting products and services that you personally use yourself will keep your subscriber list loyal and growing.

Online eMail Marketing

So in order to succeed in online email marketing you need a list and an autoresponder. Just joking, but while it’s true, your style and approach is very important. I don’t take my list for granted because it has taken a lot of effort to build and grow that list. Just keep the “Rule of 7″ in mind and strive to be yourself.

P.S. If You Don’t Have a Step-By-Step Blueprint For Success then CHECK THIS OUT (Unless You Already Have Too Many Leads).

P.P.S. CONTACT ME here if you are ready to get started or have questions. I will get back to you within 24-hours. Promise.