Article Marketing For SEO and Readers

What’s more important, article marketing for SEO or readers? The simple answer is that they’re both important. If you want your article to get ranked on the search engines, then you need an search engine optimization strategy, but you need to write your article with an objective in mind. What is it that you want to accomplish? As an internet marketer you’re probably using article writing to drive traffic and invite your readers to opt-in to one of your offers. Here are a few ideas to assure that your article marketing for SEO is also article marketing for increased sales and conversions.

When I first came online I had no idea what SEO was and why it was important. I knew that I needed content for my blog, but I had no idea that there was a science behind it. I just stated writing and then published my posts. I don’t know about you, but I immediately went to Google to see my freshly minted article sitting there on page one of Google. I remember being so disappointed when I couldn’t find that article anywhere. It was only after lots of reading and research that the idea of article marketing for SEO stated coming together.

People like good content and so does Google.

There is no doubt that content is still king so your article must be original and compelling. Here are a suggestions before you get started.

What kind of information is your ideal prospect looking for?
Create content that they would be interested in.
Write an article around your researched keyword and its related synonyms.
Each article should lead to a call to action which is your desired result.

Article marketing for SEO includes solid copywriting skills.

Copywriting is the human element that ultimately leads your blog visitors to read your posts and ultimately take action.

Here is a 4 step copywriting process to improve your chances of getting the outcome you want.

Engage your reader with a entertaining story
Address a problem in the story.
Propose a solution to solve the problem
Include a call to action.

What is a call to action?

In the article marketing for SEO and readers the call to action is geared to the reader and basically is your attempt to get the reader to take the desired action you want. If that action is to opt-in to an offer you need to tell the reader what to do next. Maker it as easy as possible for them to click on the link with a specific promise or even a bribe.